Seal designs are most often represented by a flat view of the seal cut crosswise, like the one shown here. Only the top cross section is used.
The shaft, or in this case axle spindle, is represented by the base line. The wheel hub is indicated at the top. A Scotseal Plus has a rubber O.D. and I.D. that must be lubricated before installation. The seal is installed first into the hub and then mounted on the spindle.
In this illustration, the bearing side (or oil side) is to the left and the outside (or air side) is to the right.